Sector · Accountancy
Marketing for accountants. The right clients, not just any.
Acquisition programs for accountancy and tax firms that want to grow — and want to pick their clients. SEO, Google Ads, content and LinkedIn ABM.
Sector challenges
What we hear every week.
- Generic positioning — most firms look identical online
- Long buying cycles (yearly switching window)
- Compliance constraints on what you can promise
- Talent shortage — branding helps recruitment too
Our approach
Built for this sector specifically.
Sharp positioning
Vertical-specific landers (e.g. horeca, freelancers, vastgoed) instead of one generic 'we do everything' page.
SEO + content
Topical authority on tax, payroll and BTW topics that brings in qualified search traffic year-round.
LinkedIn ABM
Targeted campaigns toward founders and CFOs of companies you want as clients.
FAQ
Sector-specific questions.
What's the realistic ramp for accountancy clients?
SEO + content compounds from month 3, with consistent lead flow from month 6. Google Ads delivers from week 2 but at higher CPL.
Can you help with employer branding for recruitment?
Yes — same channels, different message. Many accountancy clients combine acquisition + recruitment in one program.